Running an automotive repair business involves repairing a variety of vehicles, in addition to maintaining customer vehicles.
To be successful in this type of business, you have to have good problem-solving skills. You must have knowledge of a variety of vehicles, as well as excellent mechanical repair skills.
As a garage owner, you have to keep in mind most of your customers will come in when they have a problem, and a lot of times they can’t afford to pay for the repairs. They usually use their credit cards and they can easily become stressed out about the repair. Knowing this, it’s your job to get the repair completed as cheaply as possible for your customer without compromising the quality of the repair. You can’t just guess at the problem and keep putting on new parts. If you’re not sure, find the problem the first time, so you can fix it.
SKILL SET AND TRAITS:
Dealing with frustrated people
Keeping strict deadlines
Dealing with the unseen (This is common on a lot of repairs)
Giving accurate estimates
List of common business skills
EMPLOYEE AND JOB CONSIDERATION DURING THE START-UP PHASE OR IN THE FUTURE:
Common staff positions needed to run some businesses
APPROXIMATE DAILY HOURS NEEDED:
Regular business hours are required for this type of business. However, you can open a half hour early and or close a half hour later to accommodate pickups and drop-offs for people who work 9 to 5.
EQUIPMENT AND SUPPLIES DURING START-UP PHASE OR IN THE FUTURE:
Hoist — Engine Hoists
Air compressor with sufficient storage and enough power to keep you with your needs
Air tools — air ratchet, air chisel, impact wrench, assorted air tools
Oil change and lube equipment — oil filter crushers
Parts washers, pressure washers, parts handlers/stands, vacuums, floor fan
Bench grinders, work tables and benches, storage shelving and bins
Feeler gauges, assorted calipers, micrometers
Assorted sockets set
A complete set of regular tools e.g., hacksaw, hammers, screwdrivers, pliers, vise grips, allen wrenches, chisels, measuring tapes, rulers, files, troubleshooting lights, extension cords, etc.
A wide variety of assorted specialty tools that you will purchase over time and as needed.
Monthly Expenses and Operating Costs To Consider:
In addition to our list of common business expenses, your shop will require a budget for the ongoing cost of supplies, like, screws, nuts bolts, assorted fastening supplies, oxygen, acetylene, drill bits, wire wheels, grinding discs, environmental disposal fees, etc.
When you work on customer vehicles, you will need to have licensed mechanics
You could offer huge discounts on oil changes. For example, just cover the cost of the product and don’t make any money on the oil change. Now, with the discounted oil change, offer a free 10-point inspection. During this inspection, you’re going to find a lot of cars will soon need brakes, tires, exhaust systems, etc. Here’s where you can gain a lot of business. You can address the problem before it gets too bad, saving the customer money and making the repair sooner for you. This is just an idea — you can tweak it and make it your own.
You could also create maintenance packages and offer discounted rates to bring in customers, like in the idea above.
Packages could include:
Oil change tire rotation
Front end check
Transmission fluid check
During these checks, issues may show up that will need attention now or in the near future.
Create a maintenance record for your customer’s vehicle, so you and your customer can keep track of all the repairs and maintenance. This makes you the person in charge of the vehicle’s health, and the customer can have peace of mind when it comes to repairs and maintenance.
Offer extended guarantees for your work. Be sure you have clear warranties that are specific to the work done.
Make deals with local body shops to repair the issues that are beyond their scope of work. Offer them percentage of each repair cost or a referral fee.
Create an advertorial in your local newspaper, giving tips to people and offering a coupon, for example, like the oil change idea mentioned above.
Get some local radio time. For example, if a huge storm is coming, you should contact your local radio station offer to do safe driving tips during the storm and how important it is to have your brakes and tires in good condition while driving through these stormy conditions. You could offer listeners a free inspection when they drop by your garage.
Create a comfortable waiting area for your customers. Create some videos about some of the most important issues to keep your vehicle safe and maintained and play that on a TV in the waiting area. With each of the maintenance tips, you could offer a service package and have the customer ask you about it.
Have free Wi-Fi. Even offer a computer, free coffee and free soft drinks. You want to make your customer feel comfortable when they come to your shop for repairs.
Create offers. For example, offer a 10% discount on labor for every 10 visits or for every $1,000 a customer spends on repairs during the year.
You need to make a deal or get an account with a parts store. Sometimes, you make more money in the parts that you do on the actual repair. This is a good source of income for your business.
PROS AND CONS:
Can be very profitable
With good marketing, you could have a busy business
You become a problem-solver with all your thinking processes
Some problems are difficult to diagnose, especially if they are not occurring constantly
In some cases, special tools are needed that aren’t used very much, and these can be expensive
You’re always dealing with people’s problems
People who need your services are usually paying for something they don’t want to pay for
Trends are changing to electric cars
A lot of repairs need to go through a dealer
If you hire mechanics and they are on the clock, you must have enough business to keep them busy or you will lose a lot of money
When you charge customers for repairs, you must have licensed auto mechanic working on the vehicles
Profitability and Revenue Considerations
Auto repair is a profitable business model. One of the issues that your profit depends on is if you’re doing the work yourself or you’re hiring mechanics. When you hire mechanics, you need to make sure you have enough business to keep them going, especially if you’re paying by the hour.
Paying mechanics by the book means the mechanic is getting a flat book rate, which is less profit for the shop, but it’s safer if you don’t have a busy shop.
A profit boost is when you charge by the book, and you are able to do the work in less time. You still charge the book rate, which gives you an extra profit boost.
Start-up Cost Considerations:
Your start-up costs depend on how you’re starting your business. For example, if you’re buying a garage with eight bays and buying top-of-the-line equipment, then your start-up costs will be great compared to starting your business from your home garage and building a customer base. So, how big you plan to start will reflect what kind of start-up costs you need.
Full-Time or Part-Time Business:
An automotive repair business can be part-time or full-time.
An automotive business can be run from your home depending on zoning rest